Google Ads
Capture and create demand across Search, Shopping, Performance Max and YouTube.
What we do
We build Google Ads around clean conversion data and profitable intent — from high-intent Search to catalog-driven Shopping and full-funnel YouTube — so every dollar chases revenue, not just traffic.
Best for: Brands with existing demand, e-commerce catalogs, or high-intent lead-gen funnels.
Profitable intent
Focus
Search · PMax · YouTube
Surfaces
Enhanced conversions
Tracking
What's included
- Search & Performance Max
- Shopping & feed optimization
- YouTube & Demand Gen
- Conversion & enhanced conversions setup
- Negative keyword & search-term hygiene
What this actually involves
High-intent Search
Tightly themed campaigns built around the queries that actually convert, with ad copy and landing pages matched to intent rather than stuffed with keywords.
Performance Max with guardrails
We feed PMax clean conversion values, brand exclusions and curated assets, so the algorithm scales what's profitable instead of what's easy.
Shopping & feed quality
Product titles, attributes and feed data optimized so your catalog shows for the right queries — feed work is where most Shopping performance is won.
YouTube & Demand Gen
Full-funnel video that creates demand, sequenced and measured so it's accountable to the same revenue targets as Search.
Conversion data you can trust
Enhanced conversions, offline conversion imports and value rules, so Smart Bidding optimizes toward real revenue — not just form fills.
Search-term hygiene
A standing routine of search-term review and negative keyword work, so budget stops leaking into queries that never buy.
How we run Google Ads
Account & tracking audit
We map your current structure, conversion setup and search-term data to find leaks and missed intent.
Restructure & measurement plan
A campaign structure built around profitable intent, plus conversion measurement worth bidding on.
Launch & calibrate
Campaigns go live in a controlled rollout while Smart Bidding learns on clean data.
Optimize & expand
Weekly query, bid and asset work — then expansion into new campaign types once the core is profitable.
Common questions
We already run Google Ads — will you rebuild everything?
Only where it pays to. We audit first, keep the history and structure that's working, and rebuild the parts that leak spend.
Do you work inside our account or yours?
Yours. You keep ownership, history and data; we work through manager access that you can revoke at any time.
Can you fix our conversion tracking?
Yes — it's usually the first thing we do. Reliable conversion data is the foundation for everything else; without it, Smart Bidding optimizes toward the wrong outcomes.
What's your view on Performance Max?
Powerful, but only with guardrails. Given clean conversion values, brand exclusions and strong assets, it scales well; left unsupervised, it takes credit for demand you already had.
How long until we see results?
It depends on your starting point — accounts with clean tracking and history respond faster than cold starts. After the audit we'll set expectations honestly rather than promise a timeline we can't stand behind.
Other services
Ready to get started with Google Ads?
Book a free strategy call and we'll map out the plan.
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