SaaS Marketing Agency
Paid media for software companies, measured on the metrics that actually fund growth — trials, activations and revenue.
Get a free SaaS auditHow we approach it
Sign-ups are easy to buy and easy to fool yourself with. We build paid acquisition that's judged further down the funnel — qualified trials, activations and the pipeline your sales team can actually close. That means feeding the platforms post-signup events, not just form fills, so the algorithms learn what a good customer looks like.
Best for: Product-led and sales-assisted SaaS companies that want acquisition tied to activation and revenue, not vanity sign-ups.
Trials & activation
Optimized to
CRM-fed conversions
Signal
Click to MRR
Funnel
What we focus on
- Trial & demo acquisition across Search and Social
- Conversion tracking down to activation & MRR
- Offline / CRM conversion imports
- Competitor & category capture on Search
- Retargeting and free-to-paid nurture
What makes SaaS marketing different
Sign-ups that never activate
Cheap trials feel like wins until you check who sticks. Optimize to the form fill and you'll buy a flood of users who never log in twice.
Long, multi-touch journeys
Someone reads a blog, clicks an ad, comes back three weeks later from a brand search. Last-click reporting hands all the credit to the wrong touch.
Free trials hide the real number
What matters is free-to-paid and LTV, which land weeks after the click. The ad platforms never see it unless you deliberately send it back.
Crowded, expensive keywords
Every competitor bids on the same category terms, and the incumbents outspend you. Winning means being smarter about intent, not just louder.
How we drive growth for SaaS
Optimize past the sign-up
We pipe activation, qualified-trial and paid events back into Google and Meta, so bidding learns to find users who convert and stick — not just the cheapest sign-up.
Capture high-intent search
Category, competitor, alternative and jobs-to-be-done queries, structured by intent so budget goes to searches that signal real buying interest.
Full-funnel demand
Paid social and YouTube to build awareness, Search to capture it, retargeting to close the gap — sequenced so each stage is measured on its own job.
CRM-connected measurement
We connect ad data to your CRM or product analytics, so a 'conversion' means an activated user or pipeline, not a form fill you can't bank.
Free-to-paid nurture
Retargeting and reminder sequences for trialists who stalled, focused on the activation moment that predicts whether they'll ever pay.
Creative for software
Ads that show the product solving a real job — not abstract 'productivity' fluff — tested until the message and audience click.
The channels we lean on for SaaS
The mix shifts with your goals — here's where we usually start.
How we'd run your SaaS program
Map the funnel
We map your funnel from click to activation to paid, and find where spend is being judged too early.
Wire the signal
We connect CRM and product events back to the ad platforms so bidding optimizes to activation and revenue, not sign-ups.
Build & launch
Search, social and retargeting structured by intent and funnel stage, launched against clear cost-per-activation targets.
Optimize to revenue
Weekly iteration on the audiences, creative and queries that produce activated, paying users — and cuts to the ones that don't.
Common questions
Can you optimize to activation, not just trials?
Yes, and it's the whole point. As long as we can get activation or paid events back to the ad platforms — via your CRM, product analytics or offline conversion imports — we can make bidding chase real customers instead of empty sign-ups.
We're product-led with a free trial — does this fit?
It fits well. PLG lives or dies on free-to-paid, so we focus on the activation moment and feed that signal back into acquisition rather than chasing raw trial volume.
Do you do both Search and paid social?
Yes. Search captures the demand that already exists; paid social and YouTube create it. Most SaaS needs both, sequenced so each is measured on the job it's actually doing.
How do you handle long sales cycles?
By measuring against the milestones that come before the close — qualified trials, demos, opportunities — and importing the eventual revenue back so we know which clicks really paid off, even months later.
Will you work with our existing analytics stack?
Yes — Segment, GA4, HubSpot, Salesforce, product analytics, whatever you run. We meet your stack where it is rather than forcing a rebuild.
Ready to grow your SaaS business?
Book a free strategy call and we'll map out how we'd approach it.
Get a free strategy call